Or, if your objective is to drive sales of a new product, you could pick a creator that can bring excitement and entertainment value to what you are selling. For example, if you are looking to refresh your brand or expand your audience, choose a creator that your new audience can relate to, as creators can help build a bridge to this new set of customers. Similar to how your marketing team tailors creative and messaging to drive specific outcomes, it is essential to align your work with creators to these same objectives. Choose creators who align with your brand’s objectives and strategies Here are three key insights that can help you get started. In Meta’s webinar series “ Marketing Strategies for the New Era of Advertising,” I sat down with colleagues from Meta Creative Shop, partner solutions and Meta Business Partners to uncover how brands can build a successful creator strategy for their businesses. Not only can creators help your brand reach new audiences, but they may also drive consumer action-the “Discovery-Led Shopping Study” by GFK in 2020 found that 58% of consumers surveyed bought a new product in the prior six months because of a creator’s recommendation Consumers are also likely to build relationships with brands when they feel personally connected to them-so it shouldn’t be a surprise that creators can play a crucial role in reaching new audiences. Today, many advertisers are relying on broader ad targeting and the power of machine learning to help them reach new customers. ![]() As a result, across the industry, digital advertisers have found that it may be more challenging to drive performance and that attribution is becoming increasingly complex.
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